77 Will Bring Super-Club Level Sound and Light To An Intimate Subterranean Space Beneath The BoTree, Marylebone
This September sees the launch of 77; a new nightlife and event space hidden beneath the streets of Central London. Purpose-built for sound, design and experience, the 550-capacity space brings together world-class music, advanced technology and attentive hospitality in an intimate setting. The venue officially opens to the public on Friday, 26 September.
77 is designed to make music an experience you feel as much as hear. Its L-Acoustics sound system complete with KS21 subs delivers warmth and clarity throughout the room, while a high-spec visual set-up, including Robe lighting, lasers, CO2 jets, strobes and LED screens, creates a fully immersive environment. A split-level layout features an upper mezzanine with VIP tables spread across both floors, each with direct views of the floor and full-service hospitality.
Eniz Hilmi, Director of Music, says: “We’ve designed 77 to deliver the same world class production experience you’d expect from a huge venue, whilst ensuring the connection between the artist and the audience is at the forefront. Our focus is on creating a one-of-a-kind experience where both DJs and live acts can truly connect with the crowd. We’re also encouraging artists to play extended sets, and in some cases, even all night long, something DJs rarely get the chance to do in London, giving artists freedom to tell a full story with their music, while fans get to experience them in a way they can’t anywhere else in the city.”
The venue is fully soundproofed and acoustically treated, making it an adaptable setting for club nights, album launches, fashion events and brand activations. Every detail, from the modular design to the service style, has been shaped to heighten connection between artists and audiences.
Behind 77 is a team of industry leaders: Jonathan Wade, nightlife veteran and former Tao Group executive; Eniz Hilmi, tastemaker and programmer with credits across Rinse FM, Mas Tiempo and a host of major UK festivals; and Sebastian Banovic, hospitality operator with experience across some of London’s most iconic venues including KOKO, The Roof Gardens and Tramp. Together, they’ve turned an idea into a cultural movement, creating a space where music, people and culture stand together on equal footing.
For more information and to be the first to hear about artist announcements head to; 77london.com and follow 77 here @seventyseven77ldn
77 Welbeck Street London, W1G 0BB
